7 Benefits of Using Twitter for Business
Hopefully you’ve already read last week’s post “Twitter 101 and Your Wedding Business” to help you learn if having a brand presence on Twitter is right for you. Now that we’ve covered some basics, we want to share with you the scoop on where you may be able to find …
Twitter 101 and Your Wedding Business
Whether your business has been established for many years, or you’re just getting launched, you may find Twitter is a useful tool in marketing your wedding business. In this post, we’re going to highlight some insight from industry experts, social media gurus, and Twitter users to help you learn if …
Fine Tune your Wedding Business
Those of us in the wedding industry who have the title of wedding planner are consumed with details and more details every single day. You have numerous clients and you are juggling the details of each wedding – from the guest count, to the names of all the bride’s vendors, …
Do you Understand the Power of a Brand?
We all hear about brands. We know brands because they are ingrained into us through advertising at an early age. My grandson at the age of two years old, knew very well the red and white bulls eye represented Target. He just recently turned five, and saw a magazine ad …
Is Anyone Seeing My Ads?
Advertising is a huge chunk of your business budget and after you spend thousands of dollars on your ad space in that glossy magazine, you are waiting on the edge of your seat waiting to hear a bride say, “I saw your ad in…..”. Unfortunately, what happens so often is …
What Makes your Wedding Business Remarkable?
I happened upon this book, Remarkable Leadership by Kevin Eikenberry and thought it would be an interesting read for a small business owner. Are you wondering how this book would affect your business? No matter our job title, we are all leaders in our business in one way or …
Think Like a Bride
Does your website effectively speak to your bride and relate to her concerns, frustrations and needs.
Ninety-nine percent of effective marketing is understanding what your customer really wants. What motivates them? How to they speak? What keeps them up at night? The more you understand your prospective clients, the higher the …
You Cannot be all Things to Everyone
Remember the saying “If you try to be all things to everyone, you’ll be nothing to nobody?”
I believe that statement is true. Your services are not for every bride out there and that’s ok – different strokes for different folks. Your goal is to make your service the best it …
Word of Mouth vs. Viral Marketing
Here’s some marketing vernacular for you. One I’m sure you’ve heard of – a term called “worth of mouth.” And another, you may know of but might be using it improperly – a term called “viral marketing.” Some people believe that “viral marketing” is just a new-fangled form of the …
How to Create a Good Enough Website
For most people, that’s all you need. A website that’s good enough. Not that breaks new ground, establishes a new identity, discovers new ways for people to interact online. Just a good enough website that didn’t kill you (or bankrupt you) to launch.
Try on for size this simple advice on …
Should I Have a Blog for my Business?
Are you asking yourself, “Should I have a blog in addition to my website?” Every time you turn around someone new is blogging and each week we hear about another wedding and event professional who has a new blog in addition to their website. As we mentioned in earlier …
