Marketing Your Business         2 comments

Hopefully you’ve already read last week’s post “Twitter 101 and Your Wedding Business” to help you learn if having a brand presence on Twitter is right for you. Now that we’ve covered some basics, we want to share with you the scoop on where you may be able to find …

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Whether your business has been established for many years, or you’re just getting launched, you may find Twitter is a useful tool in marketing your wedding business. In this post, we’re going to highlight some insight from industry experts, social media gurus, and Twitter users to help you learn if …

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Those of us in the wedding industry who have the title of wedding planner are consumed with details and more details every single day.  You have numerous clients and you are juggling the details of each wedding – from the guest count, to the names of all the bride’s vendors, …

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We all hear about brands. We know brands because they are ingrained into us through advertising at an early age. My grandson at the age of two years old, knew very well the red and white bulls eye represented Target.  He just recently turned five, and saw a magazine ad …

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Advertising is a huge chunk of your business budget and after you spend thousands of dollars on your ad space in that glossy magazine, you are waiting on the edge of your seat waiting to hear a bride say, “I saw your ad in…..”. Unfortunately, what happens so often is …

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I happened upon this book, Remarkable Leadership by Kevin Eikenberry and thought it would be an interesting read for a small business owner. Are you wondering how this book would affect your business? No matter our job title, we are all leaders in our business in one way or …

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Does your website effectively speak to your bride and relate to her concerns, frustrations and needs.
Ninety-nine percent  of effective marketing is understanding what your customer really wants. What motivates them? How to they speak? What keeps them up at night? The more you understand your prospective clients, the higher the …

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Remember the saying “If you try to be all things to everyone, you’ll be nothing to nobody?”
I believe that statement is true. Your services are not for every bride out there and that’s ok – different strokes for different folks. Your goal is to make your service the best it …

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Here’s some marketing vernacular for you. One I’m sure you’ve heard of – a term called “worth of mouth.” And another, you may know of but might be using it improperly – a term called “viral marketing.” Some people believe that “viral marketing” is just a new-fangled form of the …

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For most people, that’s all you need. A website that’s good enough. Not that breaks new ground, establishes a new identity, discovers new ways for people to interact online. Just a good enough website that didn’t kill you (or bankrupt you) to launch.
Try on for size this simple advice on …

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Are you asking yourself, “Should I have a blog in addition to my website?” Every time you turn around someone new is blogging and each week we hear about another wedding and event professional who has a new blog in addition to their website. As we mentioned in earlier …

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To find tag lines, look around. You may find them anywhere there are advertisements, packaging, or logos. Look in cupboards, in magazines, on TV/radio commercials, in print advertisements, and on Web sites.
To get you started, here are some tag lines I found:
- hp – “invent”
- Craftsman – “Makes anything possible.”
- …

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Viral marketing is another term for word-of-mouth marketing and should be a part of your online marketing strategy. Online viral marketing is any marketing technique that induces a web site user to pass on a message to other users. Brides telling brides about you and your services and products.These …

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A popular question once you have your website up and running, is how do I get traffic now and how do I get listed on a search engine? Should I submit my website to search engines each month or even consider paying someone or some company to do …